SEO is the short form of Search Engine Optimization. It can be defined as the process of getting more traffic to your website from search engines. Google, Bing, and Yahoo are the most popular search engines on the internet. The SEO techniques majorly concentrate on organic search results. Here organic search results are nothing but unpaid results and also referred as natural search engine results. Still not getting an answer to what is SEO? Continue this article to know SEO quickly.
Let us know the main goals of SEO, as follows
- 1 What are the main Goals of SEO?
- 2 What is the Need of SEO?
- 3 Importance of SEO
- 4 Types of SEO
- 5 SEO Techniques
What are the main Goals of SEO?
The major goals of SEO are as follows
- Getting higher ranking
- Increasing the traffic from organic search results
- Boosting the sales for e-commerce websites
- Focusing the conversion rate of the website
- Optimizing web pages
- Gaining more leads
- Increasing your brand
- Getting more revenue
What is the Need of SEO?
Search Engine Optimization is more important for every online business. Every digital marketer or webmaster should focus on SEO strategies to grow their business.
As discussed above for every online business SEO is the key to success. In order to increase their branding and sales, one should focus on SEO techniques.
“Search Engine Optimization is also involved techniques used to increase the number of visitors in Search Engine Results Pages (SERPs).”
Importance of SEO
We know that millions of people are searching for answers to their questions in major search engines like Google, Yahoo, and Bing. Search engines display the number of relevant links based on search terms or keywords. In order to show your website on the first page of search engines, you need to concentrate on SEO.
SEO is more important for digital marketing to increase their sales. Here Search engine optimization plays a key role for online presence.
Types of SEO
Search engine optimization is mainly classified into two categories, they are
- White Hat SEO
- Black Hat SEO
White Hat SEO
White hat SEO involves techniques that mainly focus the human audience and not search engines. Here content is writing by focusing the human audience. It major involves the quality of your content.White hat SEO follows search engine policies and rules. These techniques may include keyword research, internal links, backlinks, and quality content.
Black Hat SEO
Black hat SEO involves techniques that don’t follow search engine rules. These techniques may involve keyword stuffing, hidden text, cloaking, link farming and spamming. Using black hat SEO may lead to banning or penalizing your site from search engines.
We discussed major types of SEO like white hat and black hat SEO. now let us know the techniques of SEO. Sometimes these are also called types of SEO. Every digital marketer should know the techniques of SEO. There are many techniques that one should concentrate to get popular in search engines. mainly there are two optimization techniques.
- ON Page SEO
- Off Page SEO
On Page SEO
It is the process of optimizing every page in your website to rank high. On page SEO involve many techniques and majorly related to the coding and content of your website. These techniques are useful for getting higher ranking in search engine results.
Off Page SEO
Off page SEO involves outside strategies of the actual website to improve its position in search engine results pages (SERPs). Some of the Off page SEO techniques are like link building, social signals, forum submission, social bookmarking and so on.
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